Minimal Stylish Timeless Cool Functional Affordable Clothing In Black Or White Age & Gender Free! " With their clever and well thought through brand of ‘Arty Designer Minimalist Cool’, Pure Mind Clothing seems to have found a cure for the malaise that has been affecting or perhaps ‘infecting’ the fashion industry for so long. By taking a dash of Yamamoto/Comme/Japanese 80s cool minimalism and blending it with classic Asian shapes and soft exceptionally wearable fabrics, the Pure Mind Look is a breath of fresh air for a tired over-decorated lacklustre industry."