“The Swedish fashion wonder”

-Worth 206 billion SEK ( 2011)
-Brands such as H&M, Tiger of Sweden, Acne, &Other Stories, Filippa K, Kappahl, Dagmar
-Stockholm fashion week twice a year provides a platform for brands and new designers to get publicity and media coverage. The Swedish Fashion council nominates “ROOKIES” that are new potential fashion talents. Also trade shows are important to get exposure and meet buyers.
-The Swedish fashion industry has always been supported by the government and other organizations designers to set up new companies. Also the impact of H&M has been huge. H&M has provided a platform for young designers to learn and develop their skills
-The companies have become successful by offering good quality at the right price; also the right timing has been essential. Being able to differentiate from competitors and knowing your own brand well are the key factors to succeed. With the help of right marketing techniques, the brands have been able to communicate the brand identity to the consumers
-Swedish fashion is internationally recognized and appreciated. Especially the denim market is huge and internationally well-known. High-street brands such as Monki, COS and &Other Stories have all been successful in Sweden as well as in the global market
-As Sweden is a small domestic market, most brands expand their business to other countries, mostly to European countries, but also to USA, Australia and Asia depending on the brand. Swedish brands are represented in nearly 40 countries. BRIC-countries and many Asian countries with a fast growing economy provide new market opportunities. When expanding to new countries, it is important to know the local market and consumers’ preferences as well as the market situation
-The risks when expanding to new countries are currency fluctuations that can cause extra costs for the company, losing control over the brand due to distance, legal matters, inadequate research of the local market, language problems to name a few.

Chinese e-commerce market: a huge potential!

Chinese ecommerce Market: a huge potential!

China is offering one of the best potential concerning the e-commerce. The 4 main important countries are USA, China, Japan and South Korea.


13.6 % of the world online spending is made in China, against 19.4 % in the United States. But China continues to grow: only one on five consumers buys online against more than half of the Americans. And it is really in the Chinese population, nearly four times larger than the U.S. population, where there is the first potential growth in e-commerce market.

jack ma ecommerce China

This leads the Forrester Research office to designate China as the country with the second highest potential e -commerce in the world after the United State. They also analyse a number of factors such that payment habits, logistics infrastructure, purchasing power, Internet penetration and the size of the e-commerce market. Comparing to the growth of the Chinese population and its purchasing power, the demand for goods will grow and compete with the United States.

Chinese Social Media Lanscape

Social media Landscapte in China 2013

Japan weighs 7 % of the l global online sales, making it the third largest market for e -commerce potential of the world, despite a population of 127.6 million inhabitants only. The Japanese consumers as relatively affluent and they prefer durable goods. While in the world, 53% of online sales are for non-food products, this proportion rises to 71 % in Japan. Another feature that enhances its e-commerce potential: consumers will hold an average of 6.2 credit cards each, which is a world record.

ecommerce Chinese agency

Behind the United States, China and Japan, South Korea is ranked at the fourth place concerning the e-commerce market with the greatest potential.

The purchasing power is certainly lower than in Japan, but the high number of credit cards and debit per capita suggests also strong purchase intentions.

UK wins for its part the fifth position.



You have to follow different tips to succeed in your e-commerce strategy:

-       Follow the purchasing trends

-       Adapt your content to the Chinese population

-       Respect the local administrative constraints

-       Take into account the technological considerations

-       Optimize your website performance (SEO on Baidu)

-      Analyse your result

-     Use the popularity of other ecommerce plateforms.

Doing business in the e-commerce in China is sometimes difficult for companies because you have to meet the needs of the demand and try to increase your sales.

It is such a dynamic market and many company enjoy the opportunities to launch their business. Being present on the main social networks can represent an advantage because you will be able to increase your visibility on the net and attract more customers.

Shanghai–Asia’s most stylish city

Shanghai has rushed ahead of Tokyo, Singapore and Hong Kong to become Asia’s most stylish city, according to a new survey by Global Language Monitor! 

While the usual fashion capitals of New York, Paris, and London were the first, second, and third choices on the list, Shanghai beat out Western cities such as Milan, Madrid, Moscow, and Stockholm.

Shanghai surpasses New York for luxury expenditures, according to another recent study. In addition, it’s easy to see its position as a global style capital by looking at all the major fashion events that took place there in 2013, including fashion shows by Dior, Hugo Boss, and Valentino, as well as exhibitions such as Dior’s L’Esprit Dior, Chanel’s Little Black Jacket, Prada’s Great Gatsby, and Burberry’s Art of the Trench. In addition, the global prestige of Shanghai Fashion Week is on the rise, and it gained Lane Crawford and 10 Corso Como locations this fall.

Shanghai is exactly where iQubator is.If you need more info to get access to the Chinese market,you can contact info@iqubator.com.